The collection is called “BozheVilni”and it includes embroidered collars, scarves, and belt pouches in traditional Ukrainian style. The bird ornaments embody the strength, freedom, and resilience that are literally stitched into the DNA of the Ukrainian nation. Because true BozheVillya (craziness) is the ability to keep creating, to go beyond limits, and to see hope even in the darkest of realities. It is an extraordinary power that lives within each of us. Every Ukrainian, man and woman alike.

The “BozheVilni” collection also carries a charitable purpose: 300 UAH from the sale of every item goes toward the major fundraiser of the Veteranka Charitable Foundation, in honor of their 6th anniversary. Since 2018, the Veteranka movement has united women with military experience, defended the rights of female service members in the army, and supported women defenders and their units fighting in the most intense areas of the front line.